For any business to thrive it needs to attract and retain customers. In the travel game, this is no different and you’ll need a regular flow of repeat business as well as new leads to keep it afloat.
Top Tools To Market Your Travel Business


For any business to thrive it needs to attract and retain customers. In the travel game, this is no different and you’ll need a regular flow of repeat business as well as new leads to keep it afloat.

There are over 1,000 ITCs (independent travel consultants) in South Africa. And this number will grow significantly in coming years. With its flexibility and independence, it’s an increasingly attractive career for those new to the travel industry as well as seasoned agents looking for a lifestyle change.

Being an ITC can be very satisfying but also overwhelming. You may be faced with challenges such as how to increase your network, determine your price and market your business. To help get off the ground, myriad digital marketing opportunities exist.

FlightSiteAgent’s Founder Rian Bornman shares how to charge for what you offer.

When we launched FlightSiteAgent in March 2013, our goal was to help make the R37-billion travel industry more inclusive.